Here's a taste of
Over 10 Weeks You'll Get
- 10 online group discussions with live coaching
- Course materials with a treasure trove of invaluable marketing insights
- Module videos to watch at your convenience
- Marketing tools that you can begin using immediately
- A community of fellow non-marketing business owners and executives
Topics Include
- The Marketing Funnel
- Identifying Your Audience
- The Importance of Messaging
- Understanding Website UX
- SEO
- Using Content to your advantage
- Social Media
- Email Marketing Best Practices
- Advertising: Digital & Traditional
- Measuring Data
Plus you’ll get:
- Helpful information on Assets across platforms
- A Promo Calendar
- Email marketing content plan
- Digital marketing scorecard
As well as course materials like these...
Each module includes a video and pdf.
Module 1 Video
Module 1 pdf
Meet Lauren
I thrive on solving marketing puzzles and merging business savvy with a fair bit of sarcasm on the side. From crafting captivating messaging to analyzing data, I’m a results-driven MBA, with a love of the analytical, tactical, and creative sides of marketing.
After graduating from Georgetown University, I dove head-first into the entertainment industry as an actress and producer in NYC and Los Angeles for nearly a decade. Tired of the grind, I returned to NYC to earn my MBA from Fordham University’s Gabelli School of Business.
In addition to leading accounts at an ad agency, I have led marketing efforts for startups, major universities, family-owned businesses, international clientele, and everything in between. I firmly believe that if you can’t measure it, it ain’t worth your time.
I am excited to share what I have learned from my years of experience with YOU. I want to take the mystery out of marketing and give you the momentum you need to succeed.